A Strategic and Effective Expansion into Wisconsin
CLIENT NAME: Phelps Pet Products
PROJECT TYPE: Spec-to-Suit
LOCATION: 400 Venture Drive, Janesville, Wisconsin
CLIENT OBJECTIVE:
Phelps Pet Products, a premium pet treat manufacturer, sought to expand their operations due to rising product demand and space limitations at their headquarters in Rockford, Illinois.
- The facility needed to accommodate key manufacturing equipment, including a freezer, cooler, ovens, meat grinders, and silos.
- Ensuring food safety standards and optimizing distribution processes were essential considerations for the expansion.
OUR SOLUTION:
Zilber Property Group (ZPG) partnered with Phelps to identify a speculative industrial building under construction in Janesville, Wisconsin that met their needs for space, design flexibility, and proximity to their headquarters.
- The facility layout was designed to optimize production flow and food safety, with dedicated areas for processing, packaging, freezer storage, warehousing, distribution, and office functions.
- Specialized features such as food-grade flooring, drain systems, and underground piping were incorporated to support manufacturing and cooler/freezer requirements.
- Provisions for future expansion were included in the facility's design to accommodate long-term growth.
- ZPG collaborated closely with Phelps to manage the transportation and installation of critical equipment from Arkansas, ensuring a seamless transition to the new facility.
PROJECT OUTCOME:
The expansion in Janesville enabled Phelps Pet Products to achieve substantial operational and strategic benefits.
- The new facility increased production capacity by over 50%, enhancing efficiency and enabling Phelps to meet growing demand.
- The custom and USA-made processing operation allowed Phelps to expand their product offerings and attract new customers.
- Proximity to their headquarters leveraged the expertise of existing employees and ensured a smooth integration of operations.
- The strategic location in Janesville provided access to regional advantages, fostering long-term growth and success for the company.
This project highlights Zilber Property Group's ability to deliver solutions to support client growth and drive operational excellence.