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CASE STUDIES

Zilber Property GroupSM has developed, acquired, and managed a number of properties and transactions as featured in our Case Studies. This is just a small representation of what we can provide for our clients.

A Strategic and Effective Expansion into Wisconsin


CLIENT NAME: Phelps Pet Products

PROJECT TYPE: Spec-to-Suit

LOCATION: 400 Venture Drive, Janesville, Wisconsin

CLIENT OBJECTIVE:

Phelps Pet Products, a premium pet treat manufacturer, sought to expand their operations due to rising product demand and space limitations at their headquarters in Rockford, Illinois.

  • The facility needed to accommodate key manufacturing equipment, including a freezer, cooler, ovens, meat grinders, and silos.
  • Ensuring food safety standards and optimizing distribution processes were essential considerations for the expansion.

OUR SOLUTION:

Zilber Property Group (ZPG) partnered with Phelps to identify a speculative industrial building under construction in Janesville, Wisconsin that met their needs for space, design flexibility, and proximity to their headquarters.

  • The facility layout was designed to optimize production flow and food safety, with dedicated areas for processing, packaging, freezer storage, warehousing, distribution, and office functions.
  • Specialized features such as food-grade flooring, drain systems, and underground piping were incorporated to support manufacturing and cooler/freezer requirements.
  • Provisions for future expansion were included in the facility's design to accommodate long-term growth.
  • ZPG collaborated closely with Phelps to manage the transportation and installation of critical equipment from Arkansas, ensuring a seamless transition to the new facility.

PROJECT OUTCOME:

The expansion in Janesville enabled Phelps Pet Products to achieve substantial operational and strategic benefits.

  • The new facility increased production capacity by over 50%, enhancing efficiency and enabling Phelps to meet growing demand.
  • The custom and USA-made processing operation allowed Phelps to expand their product offerings and attract new customers.
  • Proximity to their headquarters leveraged the expertise of existing employees and ensured a smooth integration of operations.
  • The strategic location in Janesville provided access to regional advantages, fostering long-term growth and success for the company.
This project highlights Zilber Property Group's ability to deliver solutions to support client growth and drive operational excellence.