The 274-unit Vim and Vigor apartments will include 7,000 square feet of ground-floor retail space at the corner of Juneau and 10th Street. Working in conjunction with local Milwaukee-based real estate developer WiRED Properties, the Vim and Vigor community is being developed on two separate lots, about a block apart from one another at The Brewery, the mixed-use development that revitalized the former Pabst complex.
Following Pabst Brewing Company‘s closure of its Milwaukee facility in 1996, the complex was acquired in 2006 by a developer and philanthropist who spurred a monumental redevelopment of the neighborhood. This area, once vacant for nearly a decade, when complete will include a hotel, brewery and micro-brewery, office space, residential and educational spaces. Vim and Vigor will revitalize two of the final redevelopment parcels in this historic neighborhood.